SchooBlog!

My thoughts about producing our Twitter book

As I see it, the overall purpose and design of our book should be focused on stating the changes being made to the relationship between all types of organizations (and it should include individuals) and the publics. It would be best for each of us to focus on one of these areas and do individual studies/chapters (10-15 pgs each?).

Some ideas for case studies-

U.S. Government and foreign governments

Non-profit/issue oriented organizations

Cultural organizations

Large, corporate organizations

Small, local businesses

Sports teams

Individual Athletes

Individual Travelers

Start-up Companies

Artists

Media Outlets

E-Learning

With these cases in mind, I believe it would be possible to encompass many of the topics/ideas that have already been put forward.

My preference would be to study eLearning or start-ups and focus on Twitter as a facilitator for marketing, collaboration and feedback.

Within each study we could provide best practice tips (such as APIs) and areas that need to be studied more in-depth.