Archive for Case Studies
Case Study: Windows Phone
In October 2009, I began working with Windows Phone social media team comprised of several Wunderman agency partners including M80, VML, & MEC. More info: With a small toehold in the social space, the Windows Phone team turned to MEC and the Wunderman Network to launch a social media pilot…
Read moreSocial Media Strategy & Results: USCG District 13 Auxiliary
For the past two years I’ve had the pleasure of working with the Coast Guard on several media components and communities for the District 13 Auxiliary, the Citizen’s Action Network & Sector Seattle’s Marina Outreach program. This fantastic opportunity presented itself at the end of my junior year in college and became a core part [...]
Read morePermission to tweet: The U.S. Military on Twitter
Preface: In June of 2009 I began a graduate course at University of Washington that focused on the ways that Twitter has changed organizational communication. As part of this course we set out to research and write a book about over 100 different organizations and how they’ve used Twitter. Due to my timely connections with [...]
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